SoNailicious

Nail designs, nail art, reviews and how-tos

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • NAIL ART
  • NAIL CARE
  • BEAUTY
  • NAIL POLISH
    • Reviews & Swatches
    • Top 5
  • TUTORIALS
  • TRENDS
  • FEATURES
    • 28 days of SoNailicious Nails
    • Expert Advice
    • INTERVIEWS
    • Let’s Talk!
    • Ask SoNailicious
    • Giveaways & Comp
  • NEWS
    • Announcements & Events
    • Launches 2019
    • Launches 2018
    • Launches 2017
    • Launches 2016
    • Launches 2015
    • Launches 2014
    • Launches 2013
  • GALLERY
  • BOOK
  • BOUTIQUE
  • RSS
  • Facebook
  • twitter
  • Instagram
  • YouTube
  • Pinterest

How To Nail A Beauty Expo: 3 Things We’ve Learned At IMATS Sydney 2014

by Maria @SoNailicious

on September 23, 2014

Categories: Announcements & Events, Beauty & Makeup, NewsFiled Under: Announcements & Events, Beauty & Makeup, News

Amy, Sugarpill founder at IMATS Sydney 2014
Ben Nye
Battle of the Brushes IMATS contest
Kryolan at IMATS Sydney 2014
Global Body Paint - IMATS Sydney
Battle of the Brushes contest
Battle of the Brushes
Battle of the Brushes
Battle of the Brushes
Famous Hakuhado brushes - IMATS Sydney
International Make-up Artist Roshar, IMATS Sydney
Choosing the right shade at MAC counter
Professional make-up brand Kryolan nail polish range
Maria at IMATS Sydney 2014
Make-up brushes heaven
Olga Tishkov at IMATS Sydney
Lime Crime nail polish range
Sugarpill Team at IMATS Sydney 2014
Kryolan palettes
IMATS? Nailed it

Last weekend marked the International Make-up Artist Trade Show (IMATS) in Sydney. One of the biggest industry events in the world, it gathers the leading make-up artists, educators, brands and make-up addicts together for a weekend. The Sydney show is one of only 6 IMATS expos in the world. New York, Los Angeles, London, Vancouver and Toronto host the other 5 between them. If you’re in one of those cities, you should seriously consider attending the next IMATS.

Why? Well you’ll get to see and learn beauty techniques from some the best in the industry. The product ranges are always incredible at IMATS which is particularly relevant in Australia where we frequently don’t get some international brands or ranges. Finally, the prices are notable. Brands usually have the entire range available, even the hard to get products, with a 20%-30% discount.

This year was no different. From the #1 indie make-up brand Sugarpill to the well established Kryolan, IMATS Sydney had every make-up product and colour imaginable. Rows of brushes, thousands of eye shadows, body paints, lipsticks and of course, nail polishes! Scroll through our gallery to see all that amazingness! Just keep in mind IMATS isn’t the best expo to go to for polishes. Many brands, MAC and INGLOT for example, didn’t have polishes available on the day. So if you’re solely into nail polish, the best event for you is the International Beauty & Spa Expo.

Either way, if you’re going to IMATS or any other show, to get the best out of it, here’s 3 important things to consider:

1. Do Your Homework: research the brands and key note speakers. You won’t be able to see and hear every presentation so you really need to make sure you see the ones that really interest you. Knowing the people and brands that will be at the expo is a also great help for networking. When you know the subject, it’s much easier to have a great conversation and make important connections. Prepare your own personalized itinerary and a shopping list before the frenzy of the event itself.

2. Set a Shopping Limit: amazing prices & amazing products – you’ll literally want everything. For instance, last year, blinded by all the shiny things and great offers, I bought so much make-up, brushes and other paraphernalia, that some it still remains unopened today. Prepare a shopping list, stick to it and buy only what you really need.

3. Stand Out: Put some effort into your appearance. It may sound superficial but you could get overlooked if you turn up looking like you dropped in on the way to do your grocery shopping . You’ll only have one chance to make a first impression. Just like Fashion Weeks, at IMATS, there’s is no such thing as being over dressed. For instance, check out the Sugarpill team (see the gallery). They’re the living representation of their brand. Flamboyant personalities tend to get noticed, so dress up!

What beauty shows and exhibitions are in your city? Do you attend any?

– Maria, xx

Photos: Maria Vlezko, Olga Tishkov.

Did you enjoy this post?
Then stay in touch by subscribing to our Weekly Newsletter or follow us via Bloglovin for daily updates.

Tags: Beauty Expo, IMATS, sydney
SHARE:
FacebookTwitterPinterestEmail
 | COMMENTS
0
< PREVIOUS
NEXT >

YOU MAY ALSO LIKE:

  • Australia bushfire catastrophe facts new south wales 2019 2020Australian Bushfires: The Inconvenient Facts You Need To Know
  • dior diorific happy 2020 makeup nail polish collectionFirst Look: Dior Diorific Happy 2020 Holiday Nail Polish and Makeup Collection
  • nail art kits to help koalas, 10Will You Help Me To Save Koalas?
  • dior fall 2019 makeup and nail polishFirst Look: Dior Power Fall 2019 Nail Polish and Makeup Collection

Tagged With: Beauty Expo, IMATS, sydney

SUBSCRIBE
TO THE SONAILICIOUS NEWSLETTER

Get all the nail news delivered straight to your inbox!

Join over 28,000 nail art warriors!

GET

OUR BOOK >


30 EASY NAIL ART DESIGNS

by Maria Vlezko

Book
the little book of nail art, nail art sketch book

NOW ON YOUTUBE!

THE MOST RECENT VIDEO:

Watch more SoNailicious tutorials

WHAT'S POPULAR

  • how to apply nail stickers How to Apply Nail Stickers Like a Pro: 8 Best Tips
  • 12 Heart Nails to Try This Valentine's Day 12 Incredible Heart Nails to Try This Valentine’s Day
  • gel nails at home dos and donts Expert Advice: Do’s and Don’ts of Gel Nails At Home
  • how to store nail polish, nail polish racks How To Store Nail Polish: 6 Do’s and Don’ts
  • how to apply jamberry, jamberry nails application tips 10 Tips for Perfect Application of Jamberry Nail Wraps

Brushes

FOLLOW
SONAILICIOUS

  • RSS
  • Facebook
  • twitter
  • Instagram
  • YouTube
  • Pinterest
  • Bloglovin

ADVERTISE
ON SONAILICIOUS
Find out more >


NAIL NEWS, TUTORIALS & MORE!
SIGN UP


@SO_NAILICIOUS ON INSTAGRAM

BROWSE SONAILICIOUS BY:

Brand

OPI Dior Chanel Orly Essie Kester Black Dance Legend Sally Hansen Diorific Sea Siren Cirque Colors Mavala Ulta3 Bio Sculpture Marc Jacobs YSL Mint Polish Picture Polish SoNailicious Boutique Say It WIth Polish Hello Darling Christian Louboutin Dolce & Gabbana NailsInc Estee Lauder Maybelline NY Ciate Revitanail Revlon Clarins Tom Ford Illamasqua Napoleon Perdis Jurlique Fendi Burberry Faby Guerlain Kat Von D Jamberry Lancome Bourjois Emily De Molly Femme Fatale Australis Fing'rs NARS Platinum Severina Jacqueline Burchell Arcane Lacquer Kenzo FOA MAC Givenchy NCLA Nails Inc Manicare Essence Max Factor Sinful Colors Seche Vite Butter London Gloss n Sparkle Alanna Renee Shades of Phoenix The Body Shop Barry M Glam by Manicare Bloom Cosmetics Burts Bees Nailtiques Blackmores Swisse Korres Isadora Rimmel Jessica Cosmetics Incoco Glam Polish FUN Lacquer Tommy G GT Cosmetics FNUG Illesteva Julep Limecrime Armani KB Shimmer Inglot Niyo & Co The Jojoba Company Lillalab Kiko Cosmetics Pupa L'Oreal Dazzle Dry Formula X Gucci Anya Hindmarch Rocknailstar Louis Vuitton Smith & Cult Opallac Young Nails

Colour

blue pink Black Green Glitter Red Gold Purple White Yellow Silver Pastel black and white Nude Ombre Orange Teal Duochrome Mint Textured Nails Brown Grey Dark Red black and gold Holographic Shimmer Matte Lilac Neon Turquoise Red and Gold Coral Chameleon Burgundy blue and gold Emerald gold and black Rose Gold Metallic Bronze Taupe Gunmetal black and orange Red and Black Red and White Black and Silver Blue and Red Navy Silver and Blue Red and Green White and Blue Gold and Brown Green and Gold Marsala White and Gold Chrome Khaki Peach Radiant Orchid Plum Mauve

Product

SoNailicious Recommends Nail Polish Striping Tape Nail Stickers Studs Cuticle Care Top Coat Nail Stencils Nail Care Indie Nail Polish Gel Nails Top 10 Nail Wraps Strong Nails Lipstick Nail Foil Nail Strengthener Dotting Tool Base Coat Makeup Budget Nail Polish Cruelty Free Nail Polish Storage Caption Polish Tools Thermal Polish Anti Ageing Apps Vegan Toxin Free 5 Free Nail Polish hand cream Caviar Nails Nail Decals Rings Skin Care Nail File Product Reviews 7 Free Nail Polish Ridge Filler Nail Buff Concealer Collistar Fimo Nail Art Book Acrylic Nails Vitamins 3-Free Nail Polish Hand Care The Little Book of Nail Art

Occasion

Easy Nail Art Summer Nails Freehand Nail Art Nail Art Ideas Christmas Spring SoNailicious Takes a Trip Halloween Spring nails Short Nails Valentine's Day Nail Designs MBFWA Fall Floral Nails Cute Nails Elegant Nails NAFW French Manicure Nail Art Tips Negative Space Fashion Nails Fall nails Evening Nails Holiday Collection Easter Nail Art Workshop Instagram Tips Matte Nails Winter Nails Manicure Tips Polka Dot New Years Beauty Expo Celebrity Nails Party Nails NAFW Fall 2015 nail art challenge Half Moon Nails Nail Care Tips NYFW Gradient Cuticles Travelling Makeup Tips Marble Nails Sales Australian Fashion Week Gift Ideas Easy Makeup Ideas Leopard Print Chevron Ruffian Nails St Patricks Day Australia Day 3D nails Art Deco wedding Glitter Gradient Birthday Nails Golden Globes Aztec Nails Beauty Tips Beauty Trends Foil Nails Gothic Nails Long nails Girly Nails Nail Shapes Autumn Career Tips Art Nouveau PFW LFW Game of Thrones Prom Met Gala MFW Vitality Show Bridal Cannes Baroque Summer Nails Kawaii
  • ABOUT
  • PRESS
  • ADVERTISING
  • CONTENT CREATION
  • Masterclasses
  • SALON
  • COPYRIGHT
  • Contact
  • Email
  • Facebook
  • twitter
  • Instagram
  • YouTube
  • Pinterest
  • RSS
  • Bloglovin
All Rights Reserved. © 2012 - 2023 SoNailicious®So Nailicious is a registered trademark of SoNailicious Pty Ltd.