SoNailicious

Nail designs, nail art, reviews and how-tos

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • NAIL ART
  • NAIL CARE
  • BEAUTY
  • NAIL POLISH
    • Reviews & Swatches
    • Top 5
  • TUTORIALS
  • TRENDS
  • FEATURES
    • 28 days of SoNailicious Nails
    • Expert Advice
    • INTERVIEWS
    • Let’s Talk!
    • Ask SoNailicious
    • Giveaways & Comp
  • NEWS
    • Announcements & Events
    • Launches 2019
    • Launches 2018
    • Launches 2017
    • Launches 2016
    • Launches 2015
    • Launches 2014
    • Launches 2013
  • GALLERY
  • BOOK
  • BOUTIQUE
  • RSS
  • Facebook
  • twitter
  • Instagram
  • YouTube
  • Pinterest

Expert Advice: 10 Ways to Grow Your Instagram Account Organically

by Maria @SoNailicious

on June 17, 2014

Categories: Expert Advice, FeaturesFiled Under: Expert Advice, Features

10 bes tips how to get more followers on instagram organically

Without a doubt, Instagram is one of the most popular social media platforms at the moment. Particularly, in the beauty industry where visual content rules. Many of you guys already use Instagram, whether it’s for business, blog or simply your own personal accounts. So, let’s be honest, everyone wants a large following. But how do you get more followers on Instagram organically? That’s the question we’re answering today.

A little note before we start. Not a big fan of self-proclaimed titles like ‘Insta-guru’ or ‘Instagram ninja’ instead I’ll give you a couple of facts to show that I know this subject well:

  1. SoNailicious Instagram was named one of the top nail Instagram accounts to follow by both, Famous magazine and Popsugar.
  2. I delivered a presentation on How to grow your business with social media at the Social Media Women event in Sydney earlier this year.
  3. The SoNailicious Instagram account is growing organically very well. From 0 to 60,000 in just 1 year (knock on the wood!).

So if you’re keen to grow your Instagram following, here are my top 10 tips:

  1. Be social: engage with you community and go beyond it. Reach out, follow some cool people, comment, talk and discuss. If you like a photo don’t just ‘like’ it, leave a quick comment about why you like it. It’s likely the account owner will check out your account too and maybe one of your followers. However, don’t become serial commenter cutting & pasting “So cute!” on hundreds of photos. That’s not actually cute, that’s a waste of everyone’s time.
  2. Be consistently inconsistent: Choose one filter – whatever it is you like the most – black and white, sepia or Polaroid like effect and apply this filter to all the photos you post. Also, it’s much better to stick to one niche topic than posting random unrelated images. Just make sure you occasionally surprise your followers with something off topic. If you want to post on various subjects, you can start multiple Instagrams. For instance, I have two Instagram accounts. There’s my personal CrashingRed account for random stuff I like and a professional feed, SoNailicious with consistent subject matter and filters. Guess which one is doing better?
  3. Be useful: which for Instagram means be inspiring. Usually people start using Instagram in order to keep up to date with their friends and family but they end up using it as a source of inspiration. Styling, cooking, decor, nail art, travel, etc… It’s all about capturing an idea in a photo rather than clever text. A bright and inspiring photo with no text will do better than a blurry photo with some interesting info in the caption.
  4. Bright and clear images: do you have Tumblr or Pinterest accounts? What kind of images do you pin? Some pretty, bright and inspiring images right? That’s exactly the type of images you should post on your Instagram. To learn how to produce great quality photos, check out these tips for great Instagram photos. However, what if you have nothing bright and pretty to post today? Skip the day or re-gram someone else’s photo instead. It’ll have a better impact on your Insta-image than posting a photo of a blurry something. Our next tip explains why!
  5. Re-gram: be generous, share others’ relevant content on your Instagram. It’s the best way to make friends! However, do it in a genuine way without expecting anything back. If you like someone’s work, share it and tell the world they’re doing an amazing job!
  6. Always give credit: it’s one thing to re-post someone’s content to let your followers know about a fantastic account and another very different thing to take someone’s photo in order to make your account look better. ALWAYS give credit, you’ll earn credibility and your account will be seen as a useful (there you go, tip #3 accomplished!) resource for your followers.
  7. Link it: if you’re posting for your business or blog, add a link to your product/post in the image caption and a direct link in the link section of your bio. If your image is interesting enough, people will want to see more (or to buy it) and they’ll go to the effort of going to your profile to click the link. So again, you’re being a useful resource!
  8. Describe yourself: Have a descriptive bio letting everyone know who you are and what you are doing on Instagram. Are you a shop, a blogger, a decor addict, etc? Say it in your bio. ‘Curious wanderer’ maybe a great option for a well-known public person (i.e. everyone knows who Madonna is) but not many people know who you are. So write a concise, descriptive bio to give a reason for people to relate and wanting to connect with you.
  9. Tag wisely: sometimes when searching tag #nailart on Instagram I get some unexpected returns. Is anyone checking out the #nailart tag really interested in seeing undressed guys? Unlikely, because they’re searching for nail art inspiration. So don’t just use Instagram hashtags randomly in the hope you’ll get more likes or followers, tag precisely but general enough to get discovered. I.e. for a photo of nails, a #nailsoftheday tag will work better than #loveofmylife or #ididamazingjob. Also, it’s always a great idea to come up with your own tag. For instance, we have started the tag #sonailicious for everyone who wants to show us their nail art and we also use it to tag all our photos. By checking this tag on Instagram I can instantly connect with the wonderful SoNailicious community, see what everyone is up to, discover new talent, etc.
  10. Follow, follow, follow: follow real people not just your favorite brands, friends, celebrities or mega bloggers. There are people and brands who don’t have a massive following right now but post relevant, interesting and inspirational images. If you find them, apply tip #1 – be social and make friends. The more you do it the better, not only you can inspire each other but you can grow together too! If you need some suggestions on who to follow in the nail field, check out our ‘Nails of Instagram’ lists.

Also, make sure you check out Tamara’s @OhMyGoshPolish  best tips for more Instagram followers. I know, that’s a lot of information to absorb but guys, these tips really work. As soon as you start implementing our tips, you’ll see your Instagram growing.

I want you all have amazing, inspiring and successful Instagram accounts. That’s possible, believe me, it will happen!

What other questions about blogging, social media or even Instagram do you have? How can I help you?

Leave a comment below and I’ll do my best to answer your question here, or if it’s a big one, in our next ‘Expert Advice’ post.

– Maria, xx

Want to learn more about Instagram and other social media?
Sign up to our dedicated Social Media Newsletter – just for social media and blogging articles and news.

Tags: Instagram, Instagram for business, Instagram Tips
SHARE:
FacebookTwitterPinterestEmail
 | COMMENTS
15
< PREVIOUS
NEXT >

YOU MAY ALSO LIKE:

  • koala nail art, artists for climate challengeYour Invitation to Join The #Artists4Earth Nail Art Challenge!
  • how to take nail photosExpert Advice: How to Take Great Nail Photos
  • 10 best nail growth products10 Best Nail Growth Products According to You!
  • 8 tips for strong healthy nails8 Simple Resolutions for Stronger and Healthier Nails

Tagged With: Instagram, Instagram for business, Instagram Tips

SUBSCRIBE
TO THE SONAILICIOUS NEWSLETTER

Get all the nail news delivered straight to your inbox!

Join over 28,000 nail art warriors!

GET

OUR BOOK >


30 EASY NAIL ART DESIGNS

by Maria Vlezko

Book
the little book of nail art, nail art sketch book

NOW ON YOUTUBE!

THE MOST RECENT VIDEO:

Watch more SoNailicious tutorials

WHAT'S POPULAR

  • 12 Heart Nails to Try This Valentine's Day 12 Incredible Heart Nails to Try This Valentine’s Day
  • how to apply nail stickers How to Apply Nail Stickers Like a Pro: 8 Best Tips
  • gel nails at home dos and donts Expert Advice: Do’s and Don’ts of Gel Nails At Home
  • how to store nail polish, nail polish racks How To Store Nail Polish: 6 Do’s and Don’ts
  • how to apply jamberry, jamberry nails application tips 10 Tips for Perfect Application of Jamberry Nail Wraps

Brushes

FOLLOW
SONAILICIOUS

  • RSS
  • Facebook
  • twitter
  • Instagram
  • YouTube
  • Pinterest
  • Bloglovin

ADVERTISE
ON SONAILICIOUS
Find out more >


NAIL NEWS, TUTORIALS & MORE!
SIGN UP


@SO_NAILICIOUS ON INSTAGRAM

BROWSE SONAILICIOUS BY:

Brand

OPI Dior Chanel Orly Essie Kester Black Dance Legend Sally Hansen Diorific Sea Siren Cirque Colors Mavala Ulta3 Bio Sculpture Marc Jacobs YSL Mint Polish Picture Polish SoNailicious Boutique Say It WIth Polish Hello Darling Christian Louboutin Dolce & Gabbana NailsInc Estee Lauder Maybelline NY Ciate Revitanail Revlon Clarins Tom Ford Illamasqua Napoleon Perdis Jurlique Fendi Burberry Faby Guerlain Kat Von D Jamberry Lancome Bourjois Emily De Molly Femme Fatale Australis Fing'rs NARS Platinum Severina Jacqueline Burchell Arcane Lacquer Kenzo FOA MAC Givenchy NCLA Nails Inc Manicare Essence Max Factor Sinful Colors Seche Vite Butter London Gloss n Sparkle Alanna Renee Shades of Phoenix The Body Shop Barry M Glam by Manicare Bloom Cosmetics Burts Bees Nailtiques Blackmores Swisse Korres Isadora Rimmel Jessica Cosmetics Incoco Glam Polish FUN Lacquer Tommy G GT Cosmetics FNUG Illesteva Julep Limecrime Armani KB Shimmer Inglot Niyo & Co The Jojoba Company Lillalab Kiko Cosmetics Pupa L'Oreal Dazzle Dry Formula X Gucci Anya Hindmarch Rocknailstar Louis Vuitton Smith & Cult Opallac Young Nails

Colour

blue pink Black Green Glitter Red Gold Purple White Yellow Silver Pastel black and white Nude Ombre Orange Teal Duochrome Mint Textured Nails Brown Grey Dark Red black and gold Holographic Shimmer Matte Lilac Neon Turquoise Red and Gold Coral Chameleon Burgundy blue and gold Emerald gold and black Rose Gold Metallic Bronze Taupe Gunmetal black and orange Red and Black Red and White Black and Silver Blue and Red Navy Silver and Blue Red and Green White and Blue Gold and Brown Green and Gold Marsala White and Gold Chrome Khaki Peach Radiant Orchid Plum Mauve

Product

SoNailicious Recommends Nail Polish Striping Tape Nail Stickers Studs Cuticle Care Top Coat Nail Stencils Nail Care Indie Nail Polish Gel Nails Top 10 Nail Wraps Strong Nails Lipstick Nail Foil Nail Strengthener Dotting Tool Base Coat Makeup Budget Nail Polish Cruelty Free Nail Polish Storage Caption Polish Tools Thermal Polish Anti Ageing Apps Vegan Toxin Free 5 Free Nail Polish hand cream Caviar Nails Nail Decals Rings Skin Care Nail File Product Reviews 7 Free Nail Polish Ridge Filler Nail Buff Concealer Collistar Fimo Nail Art Book Acrylic Nails Vitamins 3-Free Nail Polish Hand Care The Little Book of Nail Art

Occasion

Easy Nail Art Summer Nails Freehand Nail Art Nail Art Ideas Christmas Spring SoNailicious Takes a Trip Halloween Spring nails Short Nails Valentine's Day Nail Designs MBFWA Fall Floral Nails Cute Nails Elegant Nails NAFW French Manicure Nail Art Tips Negative Space Fashion Nails Fall nails Evening Nails Holiday Collection Easter Nail Art Workshop Instagram Tips Matte Nails Winter Nails Manicure Tips Polka Dot New Years Beauty Expo Celebrity Nails Party Nails NAFW Fall 2015 nail art challenge Half Moon Nails Nail Care Tips NYFW Gradient Cuticles Travelling Makeup Tips Marble Nails Sales Australian Fashion Week Gift Ideas Easy Makeup Ideas Leopard Print Chevron Ruffian Nails St Patricks Day Australia Day 3D nails Art Deco wedding Glitter Gradient Birthday Nails Golden Globes Aztec Nails Beauty Tips Beauty Trends Foil Nails Gothic Nails Long nails Girly Nails Nail Shapes Autumn Career Tips Art Nouveau PFW LFW Game of Thrones Prom Met Gala MFW Vitality Show Bridal Cannes Baroque Summer Nails Kawaii
  • ABOUT
  • PRESS
  • ADVERTISING
  • CONTENT CREATION
  • Masterclasses
  • SALON
  • COPYRIGHT
  • Contact
  • Email
  • Facebook
  • twitter
  • Instagram
  • YouTube
  • Pinterest
  • RSS
  • Bloglovin
All Rights Reserved. © 2012 - 2023 SoNailicious®So Nailicious is a registered trademark of SoNailicious Pty Ltd.