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IMATS Sydney 2014

Last weekend marked the International Make-up Artist Trade Show (IMATS) in Sydney. One of the biggest industry events in the world, it gathers the leading make-up artists, educators, brands and make-up addicts together for a weekend. The Sydney show is one of only 6 IMATS expos in the world. New York, Los Angeles, London, Vancouver READ MORE

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nail art spring 2015 nyfw nail trends

New York Fashion Week Spring 2015 shows surprised us with abundance of nail art! In the past, not many designers dared to take things further than plain nails. This year, nail art is everywhere. Speaking of NYFW Spring 2015 nail trends, without doubt negative space nail art is dominating. From complex geometric cut out nails READ MORE

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Fashion Week SONAILICIOUS GIVEAWAY

To celebrate the fashion week season with you guys, we're giving away this Fashion Week Beauty Essentials pack that includes 16 pieces, RRP $140. The pack includes makeup, polishes and other beauty products the same like the products that are actually being used by makeup artists and nail stylists for the fashion week shows. It's READ MORE

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black and white negative space nails tutorial

Negative space manicures aren't new to nail art enthusiasts but it seems like they've finally made their big entrance into the fashion world. At the recent New York Fashion Week approximately 1/3 of all the nail designs were negative space manicures. The 2 other main looks were gradients and various types of French manicure. That READ MORE

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How to succeed as nail artist

Are you dreaming of making it big as a nail artist? If you're thinking of becoming a celebrity manicurist, painting nails at fashion week or even launching your salon, well, today is your lucky day! SoNailicious is bringing you exclusive insider tips and advice from 4 leading international manicurists. Our experts from the USA, UK and READ MORE

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nyfw spring 201nyfw spring 2015 beauty trends 25 beauty trends

This is the time of year when fashion weeks are happening across the world. So we're joining in by dedicating the whole week on SoNailicious.com to the latest beauty and nail trends straight from the runways of New York, London, Milan and Paris. Speaking of trends, it's New York Fashion Week (NYFW) where designers, makeup READ MORE

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mint polish and sonailicious collaboration, easy nail art tutorials

Recently we collaborated with one of our favourite nail polish brands - Mint Polish to create 3 nail art tutorials. We were particularly excited about this collaboration because these polishes are set to become the next big thing in the polish world! The colours are fantastic (remember Czarina?), the packaging is stylish, and the 5-free READ MORE

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